A Little Bit About My Process

I like to break things down into bite-sized pieces. So the first thing I do when I talk with a stakeholder about a product or product feature is to get a feel for what success looks like after the work is done. What’s the end game, or goal of this endeavor?

It always helps me know the history of the product and how it has morphed over the years. Once I feel like I have a feel for what my stakeholder wants, it’s time to jump into the details…

 Project Overview/Brief:

  • Kickoff meeting & timeline
  • Measurable goals for success
  • Defining the audience
  • Stakeholders and their needs
  • Unique branding constraints
  • Define problems & opportunities

Ok, so now we have some details. This is a great first step, but we need to break these things down into more granular details and put a face on them.

 Project Scope:

  • Interviews, surveys, focus groups
  • Current competition
  • Research & personas
  • User stories
  • Specific deliverables

Yay! Deliverables and dates to stick them to! User stories to understand the proper flow! Now let’s start framing this house out.


  • Sketching
  • User flow
  • Low-fi mockups

Now we have a structural understanding, and can flesh out the visual side.


  • Mood boards
  • Brand reinforcment
  • Define the visual style
  • Hi-fi mockups
  • Prototype/MVP
  • Initial user testing (task analysis, card sorting, observation)

Now we need some UI components and system for managing them.

 Interface Design:

  • Logos
  • Components
  • Palettes
  • SVG’s
  • Icons
  • Libraries
  • Responsive grids
  • Stylesheets

Ok all we need to do now is take the design and translate it into a real digital product!


  • Hosting and domains
  • Site configuration & page setup
  • Coding templates and scripts
  • Widgets or plugins

Once the site or application is built, it’s time to hammer it with testing. We need to make sure that all content is there and that every deliverable is in it’s final state. Does it make sense to the user? If we’re having strange experiences while using the developed product, we need to iterate and go back to the drawing board.

 Site Testing:

  • Staging link
  • Quality assurance and browser/device testing

 Launch & refinement

Woo hoo! But we’ll need continual user testing and refinement as we add & modify features!

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