Empathize: What is the problem?

Trucking fleets need solutions that help improve uptime, increase efficiency and reduce costs. Aptiv Connect Pro not only provides rich, high-fidelity data, but also translates that data into valuable fleet insights. And it integrates with the fleet telematics solutions that fleet managers are already using.

Define: Deeply understanding the problem.

In early 2023, we met with actual fleet managers who would be potential customers for our fleet insights offering and found out what their data-collection needs were. We conducted interviews with them and found out what insights would be the most helpful to them in a fleet analytics dashboard.

Ideate: How can we solve the problem?

Throughout the summer of 2023, we worked to address the highlighted needs from those interviews as well as new needs (mainly the addition of a regulated emissions-reporting need in the trucking industry).

Prototype: Show an MVP that can solve the problem.

We created a working analytics MVP in the fall of 2023.

Test: Do real users feel like this would solve the problem?

User interviews are slated for early 2024 where I will be asking them to complete workflow tasks and provide feedback on the dashboard product.

We are rolling this out to our first paying customers in 2024 and will continue onboarding already-signed customers through the end of the year. Our projected revenue by 2026 is $150M for Fleet Insights.

You can view more about it here on Aptiv’s site.

Extras:

We are planning on installing displays in our headquarters to show the analytics being collected live on the Edge platform:

Tools used: