Zero to One: Designing a Trucking Fleet Analytics Dashboard App

A snapshot of my contributions
Discovery: Customer interviews, delegating work to research teams
Collaboration: Working with research & product to gather customer insights
Design: Prototyping Figma designs & working with devs on an MVP
Feedback: Creating task scripts, running tests, incorporating feedback

Timeframe: 4-6 months

Empathize: What is the problem?

Trucking fleets need solutions that help improve uptime, increase efficiency and reduce costs. Aptiv Connect Pro not only provides rich, high-fidelity data, but also translates that data into valuable fleet insights. And it integrates with the fleet telematics solutions that fleet managers are already using.

Define: Deeply understanding the problem.

In early 2023, I met with actual fleet managers who would be potential customers for our fleet insights offering and found out what their data-collection needs were. I led the design & research teams in conducting interviews with them and found out what insights would be the most helpful to them in a fleet analytics dashboard.

Ideate: How can we solve the problem?

Throughout the summer of 2023, I worked to address the highlighted needs from those interviews as well as new needs (mainly the addition of a regulated emissions-reporting need in the trucking industry).

Prototype: Show an MVP that can solve the problem.

Under my leadership, our team created a working analytics MVP in the fall of 2023.

Test: Do real users feel like this would solve the problem?

User interviews were completed in early 2024 where I created scripts asking them to complete workflow tasks and provide feedback on the dashboard product. This feedback was incorporated back into prototype updates.

Outcome: