Step 1: Empathize. What is the problem?
Step 2: Define. Deeply understanding the problem + Step 3: Ideate. How can we solve the problem?
We looked initially at 3 main audiences (individuals, universities, and giving circles) to target and though we had some success with universities, we ended up changing that focus via user feedback and research and introduced organizations as an audience instead in 2020.
Step 4: Prototype. Show an MVP than can solve the problem.
I worked with a design agency in D.C. to flesh out pattern libraries, logos, and the look and feel for it and then implemented the live, fully-designed site and tailored 3 different interactive user journeys based on audience for Growfund users.
Step 5: Test. Do real users feel like this would solve the problem?
Over 5 years we had over 40K visitors to the marketing site and around 1K users create accounts on the platform.Our tool belt: Figma, Illustrator, Photoshop, InVision, GitHub, HTML5/CSS3/JS, WordPress, PHP, Heroku