Democratizing Philanthropy

growfund landing

Growfund is a no-minimum contribution DAF (donor-advised fund) product we created at Global Impact to make it easier for the everywoman and everyman to collect funds for giving.

We looked initially at 3 main audiences (individuals, universities, and giving circles) to target and though we had some success with universities, we ended up changing that focus via user feedback and research and introduced organizations as an audience instead in 2020.

Over 5 years we had over 40K visitors to the marketing site and around 1K users create accounts on the platform.

Leave a Reply

Your email address will not be published. Required fields are marked *